Grammarly Rebrands as Superhuman and Launches New AI Assistant
Created on October 29|Last edited on October 29
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Grammarly has announced a major rebrand, taking on the name of the email client it acquired earlier this year, Superhuman. While the corporate identity is now Superhuman, the flagship writing tool will continue to be known as Grammarly. The company’s leadership explained that the new name reflects a broader vision for productivity and communication beyond writing assistance. Over time, the company may consider rebranding other acquired platforms, such as Coda, under the Superhuman name.
Introduction of Superhuman Go
Alongside the rebrand, the company has launched Superhuman Go, a new AI assistant built directly into the Grammarly browser extension. The assistant offers a mix of writing feedback and task automation. It can help users compose and refine messages, summarize content, and respond to emails. More notably, it can connect to other productivity platforms like Gmail, Google Drive, Google Calendar, and Jira to perform context-aware actions such as scheduling meetings or logging tasks automatically.
Integration Across Apps and Systems
Superhuman Go is designed to extend beyond traditional text assistance. The company plans to integrate it with CRMs and internal business systems, allowing users to pull in data and context for improved communication. For example, it could suggest edits to a sales email based on CRM insights or fetch internal documentation to enrich a message. Users can enable Superhuman Go via a toggle in the Grammarly extension and experiment with a growing collection of agents from the company’s agent store, including tools for plagiarism checking and proofreading.
Pricing and Access
The new assistant is available to all Grammarly users, but the company is introducing new paid tiers. The Pro plan, at $12 per month billed annually, includes multi-language grammar and tone support. The Business plan, priced at $33 per month billed annually, offers expanded capabilities including access to Superhuman Mail. These subscription models aim to position the company as both a writing aid and a broader productivity platform.
Expansion into Productivity Tools
Superhuman’s next phase involves deeper integration of AI across its suite of productivity products. The company plans to embed new AI-powered features within Coda and its email client, allowing users to automatically populate documents and messages with relevant details from both external and internal data sources. This effort signals a shift from a tool that helps with writing to a full-featured productivity ecosystem.
Competitive Landscape
The rebrand and launch of Superhuman Go place the company in direct competition with other AI-augmented productivity platforms such as Notion, ClickUp, and Google Workspace. Each of these has expanded its feature set to include generative AI assistants that streamline workflows. By merging Grammarly’s linguistic expertise with Superhuman’s workflow-focused design, the company is betting that it can deliver a more integrated and intelligent productivity experience.
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