Cordial Raises $50 Million For Predictive Intelligence In Marketing
Marketing company Cordial, which uses predictive intelligence for expertly targeted customer communication, has raised $50 million in a Series C funding round announced today.
Created on July 26|Last edited on July 26
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Marketing is an extremely data-driven industry, and with mass amount of data comes a natural fit with machine learning. Whether it's using customer action to predict the best times to serve an ad or determining what products should be shown for the highest chance at a conversion, many avenues for AI-powered decision making exist.
That's what Cordial is doing - well, at least one of the many things they do for marketing. Within their platform are tools for data-driven predictive intelligence to help determine when, where, and with what to serve communicate to prospective customers.
Who's funding Cordial and where's the money going?
Cordial has raised $50 million in a Series C funding round today. The funding round was orchestrated by just two funders - led by NewSpring with additional participation from ABS Capital.
The funds will be used in supporting the continued improvement of their platform, expanding global reach, and giving their customers the best marketing platform they can offer.
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