Seedtag Raises Over €250 Million To Lead AI-Based Contextual Advertising
Seedtag, a company pushing the use of AI in contextual advertising, has raised a massive €250 million in a private equity round from Advent International.
Created on July 27|Last edited on July 27
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Marketing is an ever-growing industry, and with regulations come new innovations. Browser cookies have been the mainstay in targeted advertising for a while now, but with increasing regulation enforced by governments in the name of privacy, it's about time a new avenue for advertising came along.
Seedtag is leading a new wave of contextual advertising powered by machine learning. Their AI technology, called Liz, has been developed to serve ads dynamically based on context so that ads are shown at the best times in the most appropriate locations. The AI reads and interprets page content and compares with company goals and intent to maximize returns.
Who's funding Seedtag and where's the money going?
Seedtag has raised a massive amount of money today, totaling over €250 million thanks to a private equity funding round by Advent International. The precise amount isn't mentioned, but it is claimed to be more than €250 million.
With the money, Seedtag with continue improving their AI-based contextual advertising platform, expand their reach through the US and globally, and support further marketing and advertisement activity.
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