Brand guide
Welcome to the Weights & Biases Brand guide. Below you will find guidance on our visual identity and how it harmonizes and refines all assets across our platform. These foundational design elements serve as a compass for design direction, strengthen our messaging and tie into our company values.
Personality
Brand personality encompasses the style, language, and emotions conveyed in all brand communications, whether through written content, visual elements, or spoken interactions.
Core principles
Meaningful design
The way we design shows what we stand for and highlights the important parts of our product. Our design uses shapes inspired by our interface, tying into our platform’s functionality, while creating consistent and recognizable design elements.
Human-centered design
It’s important to focus on our users. This involves learning about what our users want, how they behave, and the problems they face. By doing research and listening to feedback, we can make designs that really connect with our audience.
Accessibility
It’s crucial to follow WCAG principles for accessibility. This means making sure our interfaces can be seen, used, understood, and are strong enough for everyone to engage with. This ensures that our content is legible and digestible for all.
Tone of voice
Supportive
We keep it approachable without drowning in jargon, striking the balance between depth and clarity. The goal? Guiding and supporting your learning journey, offering practical insights, clear direction, and resources. Let’s foster a supportive community while delivering valuable guidance and knowledge.
Approachable
We’re all about keeping things clean and focused in our design approach—no need for distracting or unnecessary elements that might overwhelm you. Our goal? To serve up information that’s easily absorbed, ensuring the key points shine through without any fuss.
Confident
Every design choice is crafted to avoid confusion or ambiguity. Our goal is to offer our audience a crystal-clear understanding of our objectives, values, and the specific actions we want them to embrace.
Logo
Our primary logo stands as the main identifier of our brand. It should always be the default choice, prominently featured across various platforms such as our website and printed materials. However, it’s crucial to maintain legibility and adhere to the anatomy guidelines. See recommended spacing below.
Primary
Secondary
Our secondary logo should be used to enhance readability in layouts. By stacking the words, the length decreases and the size of the pictorial mark increases. Use this orientation to increase visibility on smaller assets.
Tertiary
Our tertiary logo has a similar use case as the secondary but is best suited for center aligned content. Use this orientation in scenarios where the center aligned logo fits more naturally like circular containers, swag items, signage, and more.
Pictorial mark
Our pictorial mark conveys the essence of our brand. Use this orientation in scenarios involving swag, product interfaces, and web. The association with Weights & Biases must be clear before using this mark independent of the words Weights & Biases.
Logomark
Primary (horizontal)
Secondary (block)
Tertiary (vertical)
Guidelines
- Don’t change the color
- Don’t alter dimensions
- Don’t layer over print
- Don’t add shadows
- Don’t outline
- Don’t remove elements
Color
Using color to establish and maintain a brand identity is a fundamental aspect of branding and design. It’s a powerful tool for creating a consistent and memorable brand experience across various products and platforms
Primary colors
Secondary colors
Incorrect use
Lorem ipsum dolor adipiscing elit, sed do eiusmod tempor
Typeface
Our selected fonts epitomize reliability, a timeless aesthetic, and prioritize legibility. We capitalize the first word of sentences and proper nouns, including titles and names, while using lowercase for everything else. Buttons are consistently styled in all caps.
Our fonts
Source Serif Pro
Source Serif 4 is our primary typeface and is primarily used in large headlines and titles. The default weight to use is Regular. The supporting weights of Source Sans 3 may also be used, but usually for emphasis in smaller applications such as subheads, captions, tables, charts and folios. In cases where Source Serif 4 is not available, use Times New Roman as a substitute.
Source Sans Pro
Source Sans 3 is our secondary typeface. Sentence case are preferred. Only use all caps in small instances such as charts, labels and UI navigation. The default weight to use is Regular. In cases where legibility is an issue, use Semi-Bold. In cases where Source Serif 4 is not available, use Calibri as a substitute.
Incorrect color use
Source Serif 4 is our primary typeface. Title and sentence case are preferred. Only use all caps in small instances such as charts, labels and UI navigation. The default weight
Lorem ipsum dolor adipiscing elit, sed dolor adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor adipiscing elit, sed
Product architecture
Our product logos are categorized according to our platforms: Weave, Models, and Core. The product architecture image demonstrates how our products enable users to develop better models and GenAI applications faster. Use these images for slide decks, one-pagers, and similar marketing assets to showcase Weights & Biases’ value.
Weights & Biases AI developer platform
Product Logos
Models
Weave
The Weights & Biases end-to-end AI developer platform
Weave
Models
The Weights & Biases platform helps you streamline your workflow from end to end
Models
Experiments
Track and visualize your ML experiments
Sweeps
Optimize your hyperparameters
Registry
Publish and share your ML models and datasets
Automations
Trigger workflows automatically
Weave
Traces
Explore and
debug LLMs
Evaluations
Rigorous evaluations of GenAI applications
Models
Experiments
Track and visualize your ML experiments
Sweeps
Optimize your hyperparameters
Registry
Publish & share your ML models & datasets
Automations
Trigger workflows automatically
Launch
Package and run your ML workflow jobs
Weave
Traces
Monitor and debug
LLMs and prompts
Evaluations
Rigorous evaluations of GenAI applications
