Brand Guide

Welcome to the Weights & Biases Brand Guide. Below you will find guidance on our visual identity and how it harmonizes and refines all assets across our platform. These foundational design elements serve as a compass for design direction, strengthen our messaging and tie into our company values.

Personality

Brand personality encompasses the style, language, and emotions conveyed in all brand communications, whether through written content, visual elements, or spoken interactions. 

Core principles

Meaningful design

The way we design shows what we stand for and highlights the important parts of our product. Our design uses shapes inspired by our interface, tying into our platform’s functionality, while creating consistent and recognizable design elements.

Human-centered design

It’s important to focus on our users. This involves learning about what our users want, how they behave, and the problems they face. By doing research and listening to feedback, we can make designs that really connect with our audience.

Accessibility

It’s crucial to follow WCAG principles for accessibility. This means making sure our interfaces can be seen, used, understood, and are strong enough for everyone to engage with. This ensures that our content is legible and digestible for all.

Tone of voice

Supportive

We keep it approachable without drowning in jargon, striking the balance between depth and clarity. The goal? Guiding and supporting your learning journey, offering practical insights, clear direction, and resources. Let’s foster a supportive community while delivering valuable guidance and knowledge.

Approachable

We’re all about keeping things clean and focused in our design approach—no need for distracting or unnecessary elements that might overwhelm you. Our goal? To serve up information that’s easily absorbed, ensuring the key points shine through without any fuss.

Confident

Every design choice is crafted to avoid confusion or ambiguity. Our goal is to offer our audience a crystal-clear understanding of our objectives, values, and the specific actions we want them to embrace.

Logo

The Weights & Biases logotype is the main identifier of the brand. Get the full list of Weights & Biases logo variations here

Logo anatomy

Logomark

Main logo (horizontal)

Incorrect logo use

Color

Using color to establish and maintain a brand identity is a fundamental aspect of branding and design. It’s a powerful tool for creating a consistent and memorable brand experience across various products and platforms

Primary colors

A
Pass
A
Pass
A
Fail
A
Fail
Name: Moon-900
Hex: 1A1D24
RGB: 23, 26, 31
A
Pass
A
Pass
A
Fail
A
Fail
Name: Gold-450
Hex: FAC13C
RGB: 250, 193, 60
A
Pass
A
Pass
A
Fail
A
Fail
Name: Moon-50
Hex: FAFAFA
RGB: 250, 250, 250

Secondary colors

A
Pass
A
Pass
A
Fail
A
Fail
Name: Teal-450
Hex:10BFCC
RGB: 16, 191, 204
A
Pass
A
Pass
A
Fail
A
Fail
Name: Moon-450
Hex: 8E949E
RGB: 142, 191, 204

Incorrect use

Don’t create new colors

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Don’t let color impair readability
Don’t manipulate the opacity of colors

Typeface

Our selected fonts embody reliability, a timeless aesthetic, and prioritize legibility without making any compromises. As a standard convention, we consistently utilize sentence case for most of our content. You can access the comprehensive list of Source Sans Pro and Source Serif Pro fonts here.

Our fonts

Aa

Source Serif Pro

Source Serif Pro is our primary typeface and is primarily used in large headlines and titles. The default weight to use is Regular. The supporting weights of Source Sans Pro may also be used, but usually for emphasis in smaller applications such as subheads, captions, tables, charts and folios. In cases where Source Serif Pro is not available, use Times New Roman as a substitute.

Aa

Source Sans Pro

Source Sans Pro is our secondary typeface. Sentence case are preferred. Only use all caps in small instances such as charts, labels and UI navigation. The default weight to use is Regular. In cases where legibility is an issue, use Semi-Bold. In cases where Source Serif Pro is not available, use Calibri as a substitute.

Incorrect color use

Source Serif Pro is our primary typeface. Title and sentence case are preferred. Only use all caps in small instances such as charts, labels and UI navigation. The default weight

Don’t use all caps

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Don’t mix font weights

Lorem ipsum dolor adipiscing elit, sed

Don’t layer type over photography

Product logos

The Weights & Biases logotype is the main identifier of the brand. Get the full list of Weights & Biases logo variations here

Product Logos

Models

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Product architecture

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Products

Models

Experiments

Track and visualize your ML experiments

Sweeps

Optimize your hyperparameters

Model Registry

Register and manage your ML models

Automations

Trigger workflows automatically

Launch

Package and run your ML workflow jobs

Prompts

Traces

Explore and
debug LLMs

Monitoring

LLM API monitoring & observability

Platform

Artifacts

Version and manage your ML pipelines

Tables

Visualize and explore your ML data

Reports

Document and share your ML insights

Weave

Data application building toolkit

Secure Deployments

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Infrastructure Integration